Fresh off the release of their armoured versions of the Land Rover Defender, luxury vehicle armourer Armormax are taking their product on the road. On the 8th of May, they will kick off a 6 week long campaign around South Africa to showcase both their product and South Africa. Armormax will be visiting all the Jaguar Land Rover Dealers in the country to educate and demonstrate the product on their very own Defender. Their Facebook fans and followers gave their Defender the nickname ‘Pumba’ a short while ago, so it seemed appropriate to name the journey in his honour and dub the trip the Pumba Safari.

Sales and Marketing Manager Michael Broom says “Over and above this we want to showcase our beautiful country. We want to say to the people who have the resources and the will to leave South Africa forever that there is still so much on offer. While we understand violent crime is massive motivator to leave, we have a solution that goes a long way to keeping you safe and allowing you to live a peaceful, unrestricted life”.

Their social media following will be getting in on the action too, following their journey and interacting with them along the way. Armormax will also be interacting with ordinary South Africans, asking them questions about their product and about our country and hopefully exposing how much hope and positivity there still is out there.

You can follow their journey by liking the Armormax South Africa pages on Facebook and Instagram, or searching the hashtag #pumbasafari. If you want to get involved in any way, please contact Michael Broom on or 084 325 2744.

Roadshow Itinerary:

8-13 May

Kwazulu Natal


Jaguar Land Rover Pietermaritzburg

Jaguar Land Rover Hillcrest

Jaguar Land Rover Durban

Jaguar Land Rover Umhlanga

15-19 May



Jaguar Land Rover East Rand

Jaguar Land Rover Bedfordview

Jaguar Land Rover Sandton

Jaguar Land Rover Bryanston

Jaguar Land Rover Waterford

21-28 May

Western and Eastern Cape


Jaguar Land Rover Stellenbosch

Jaguar Land Rover N1 City

Jaguar Land Rover Constantiaberg

Jaguar Land Rover East London

Jaguar Land Rover Eastern Cape

29 May-2 June



Jaguar Land Rover West Rand

Jaguar Land Rover The Glen

5-9 June

Gauteng, North West, Limpopo, Mpumalanga, Free State


Jaguar Land Rover Centurion

Jaguar Land Rover Menlyn

Jaguar Land Rover Rustenburg

Jaguar Land Rover Polokwane

Jaguar Land Rover Nelspruit

Jaguar Land Rover Potchefstroom

Jaguar Land Rover Bloemfontein

Note that all Armormax conversions are approved by Jaguar Land Rover South Africa, so the owner will not sacrifice their warranty or maintenance plan as they would with any other armouring company.